SoItalian

Activities preceded by researches

A natural step before taking action was to analyze the fresh trends on TikTok and the style of fashion content created there. The best source of inspiration is videos produced by creators (seen on For You Page, among others), so we reviewed dozens of materials that created a reference point for our content.

Native content key to success

The key to success on TikToku is authentic content, so we relied on materials created with a phone, often imperfect and close to the audience. Style counts - that's what the inspiration in the videos is about - to the rhythm of the trending music on TikToku.

We are also taking on the challenge of exploiting the potential of tiktok trends, such as roulette.

High coverage on a low budget

We used campaigns for video views and traffic to expand audiences and saturate remarketing groups. With broad targeting and intriguing content, we achieved an average CPM of £0.50 and an average cost per landing page view of £0.15.

We don't miss any opportunity to support a client's business, so based on good results we tested campaigns for conversions. The campaign for cold traffic yielded promising results - the cost of adding a product to the shopping cart was about £3.