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Preparation of a communication strategy for Soltalian
CHANNELS
TikTok
SERVICES
Strategy
TEAM
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客戶
Setting goals is key
Increase brand awareness among a new audience
Reaching a wide range of potential customers
Generating a lot of traffic to the website
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What challenges did we face?
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Create video content with audience value
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Reaching the brand's current target group - women aged 25-35
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Harnessing the potential of the medium
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How did we do it?
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Activities preceded by researches
A natural step before taking action was to analyze the fresh trends on TikTok and the style of fashion content created there. The best source of inspiration is videos produced by creators (seen on For You Page, among others), so we reviewed dozens of materials that created a reference point for our content.
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Native content key to success
The key to success on TikToku is authentic content, so we relied on materials created with a phone, often imperfect and close to the audience. Style counts - that's what the inspiration in the videos is about - to the rhythm of the trending music on TikToku.
We also take up the challenge of using the potential of TikTok trends.
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High coverage on a low budget
We used campaigns for video views and traffic to expand audiences and saturate remarketing groups. With broad targeting and intriguing content, we achieved an average CPM of £0.50 and an average cost per landing page view of £0.15.
We don't miss any opportunity to support a client's business, so based on good results we tested campaigns for conversions. The campaign for cold traffic yielded promising results - the cost of adding a product to the shopping cart was about £3.
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Effects
7200
Observers after 2 months of cooperation
4.6 million
video views
165,000.
content likes
Through the eyes of the customer
Do you want to work with us? See the Strategy's offer
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