Oriflame
Case study.
Strengthen brand image - as "a manufacturer with a unique approach to creating beauty"
Telling a true story about MLM - "real change within the reach of anyone who has the courage to try."
Making it easier for Partners to grow - by being able to duplicate effective posts
Challenges
Misconceptions about MLM
Low awareness about the brand
Limited effectiveness of new female club members
Strategy
Idea
The idea for developing the Oriflame brand in digital was clear to us - to disenchant the myth of the MLM business model. We decided to implement activities that would, on the one hand, tell the story of its specifics, without stitching, and on the other hand, strengthen the image of the company and the products it offers.
Action
To achieve our image and sales goals, we used an additional tool - influencer marketing. We wanted to reach a young audience with the message, which has heard of Oriflame, but has a settled opinion about the company. We involved young, popular influencers in the campaign to promote a new line of cosmetics for teenage girls. Tik Tok was the main promotional channel. With advertising support, we reached 6.9 million impressions under the video!
Advantage
Promotion of a cosmetics line for young people - a campaign with influencer marketing on Tik Tok (with strong advertising support). This solution allowed us to reach Generation Z widely and promote the client's products.
Effects
Through the Eyes of the Customer
What I like most about Tigers is the individual and very partner-like approach. Full openness to new ideas and quick adaptation to the specifics of the industry. I value our cooperation very much.
Diana Rzepniewska
Online Marketing and Social Media Manager
