Preliminary assessment: A thorough analysis of the client's situation was conducted, identifying key issues such as lack of audience engagement and the need to refresh the brand image. The analysis also included an assessment of the competition and a survey of the target audience's preferences, allowing for a better understanding of consumer expectations and needs.

Strategy development: A comprehensive strategy was developed, which included social media activities, performance marketing and influencer marketing. The strategy was to create a consistent brand image across various communication channels to increase brand recognition and build loyalty among customers.

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At this stage, we focused on creating and publishing engaging content on platforms such as TikTok, Instagram and Facebook. The content was tailored to the specifics of each platform, allowing us to maximize their potential. Short, dynamic videos on TikTok, aesthetically pleasing photos on Instagram and interactive posts on Facebook helped increase reach and engagement among a younger audience

In addition to ongoing communications during the campaign, we supported ourselves with content posted on the profiles of 6IXTEEN members to reach a wide audience and reinforce the campaign message through authentic recommendations. 

Influencers were carefully selected based on their reach and influence on the target audience. Their task was to create authentic and engaging content that would highlight the benefits of the promoted products and encourage their followers to buy.

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