客戶
Motorola | Video
CHANNELS
social media
SERVICES
Video
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TEAM
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客戶
Setting goals is key
Customer interest in new edge 50 phone model.
Showing the phone as a modern, elegant and personalized device.
Present the new model as a high-end product through an emotional message and aesthetic presentation.
客戶
What challenges did we face?
客戶
Creating a professional animation in a very short time.
客戶
Presenting a new phone model without revealing detailed features of its case and characteristics, in order to maintain an element of secrecy and interest before the launch.
客戶
How did we do it?
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Strategy
The creative concept for the campaign was based on the idea of creating a teaser to arouse curiosity and interest without revealing all the details of the new product. The creative process began with detailed discussions with the client to understand their expectations and the nature of the product. A script and visuals were then developed to convey the modernity and elegance of the edge 50 family phone.
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Action
1. creation of the scenario and visuals: we developed a detailed scenario and visuals to serve as the basis for further work.
2. animatic development: based on the script, we created an animatic that allowed us to visualize the movement and dynamics of the video.
3. creation and export of animation: the animation was in line with Motorola's main brand claim - "Intelligence Meets Art", which emphasizes the modernity and elegance of the device.
4. reformatting: Finally, we reformatted the animation to be compatible with the requirements of different distribution channels.
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Through the eyes of the customer
During our more than 3-year cooperation, Tigers has repeatedly demonstrated partnership, creativity and commitment. In addition to ongoing service, the agency is also responsible for preparing image and sales campaigns for us with online creatives. The campaigns they prepare are not only reliably executed, but most importantly, they are tailored to our target audience and meet our business goals. I am pleased that we won the Golden Arrow and Effie Poland in 2023 for the campaign "Don't be defined by #discoveryourcolor", which we created together.
Anna Staszynska
Head of Marketing Motorola Poland
Do you want to work with us? Learn about our services!
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