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BeActive's "Before and After" campaign
CHANNELS
Google Ads
Meta Ads
TikTok
Instagram
Facebook
SERVICES
Marketing Automation
Video
Graphic Design
Social Media Content
Influencer Marketing
Performance
UI and UX Design
TEAM
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Setting goals is key
Increase pass sales during 3+3 promotion
Acquisition of new card users
Popularize the offer among people who have already used BeActive before
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What challenges did we face?
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Stand out from the competition in marketing to Generation Z
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Popularization of the BeActive points network in cities with the highest number of clubs
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How did we do it?
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1
Idea
In creating the "Before and After" campaign, we wanted young people to feel free with their choices, without any pressure. The campaign aimed to promote the freedom of choice and flexibility of using the various BeActive clubs, emphasizing that users can combine different activities according to their preferences.
2
Action
1 Start the campaign with a teaser and a contest to get the audience's attention.
2. building communication on social media channels such as Instagram, Facebook, TikTok.
3. support the campaign with CGI videos and materials with influencers from the GenZie group.
4 Finish the campaign in March, achieving satisfactory sales results and engagement.
3
Advantage
1 Influencer marketing reached top Generation Z developers, which provided natural product placement.
2 The use of CGI made the campaign stand out from the competition.
3. visually change social media posts to attract attention.
4. performance marketing ensured broad outreach to the target audience.
5. TikTok as a platform for fun content that engaged audiences.
4
Results
The entire campaign achieved nearly 9,500 purchases, more than 1,500 contest entries, and a significant increase in engagement through collaboration with influencers focused on the GenZie project.
META ADS:
Range: 1,158,225
Displays: 5 260 177
ROAS: 16.35
GOOGLE ADS:
Displays: 150 080
Purchasing: 7 778
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Effects
922 000
Facebook reach
707 000
Reach on Instagram
97%
increase in reach on Instagram
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Through the eyes of the customer
The course of cooperation I assess as exemplary, the entire team on the Tigers side was committed 100%. Of course, I would and do recommend Tigers to friends. We have been working together for a long time, and it has never happened that I, as a client, have had to deal with any challenge on my own, even if difficulties/challenges arise I feel great support on Tigers' side.
Adrianna Kosmalska
Managing Director
Would you like to work with us? Learn about our services
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