客戶
BeActive | UX/UI Design, E- commerce
CHANNELS
WWW
SERVICES
UI and UX Design
TEAM
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客戶
Setting goals is key
Creation of a new BeActive website
Attractive presentation of the offer
Improve the UX of the purchasing process
客戶
What challenges did we face?
客戶
Matching the product to the target group - Gen Z
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Creating an intuitive buying process
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How did we do it?
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Big idea
When we started working on the project, our goal was to create a solution that would not only be consistent with the client's corporate identity, but also effectively respond to their business goals. The key task was to encourage the audience to purchase passes, which required a well-thought-out visual and functional strategy.
We decided on an approach that would be fully user-friendly and tailored to the expectations of a younger audience. We introduced intense, energizing colors that not only attract attention, but also build emotional engagement. This gave the project a fresh, dynamic character, while also fulfilling its purpose.
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Action
We began the process with a creative workshop with the client to thoroughly understand their needs and goals. Together we developed asite map, defining the structure of the site in a way that optimizes navigation.
We then created a user flow - a user path designed to maximize the chances of conversion. The key stage was to provide the client with the final version of the graphic design, including both the homepage and subpages, with a focus on streamlining the shopping process.
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Through the eyes of the customer
"The workshop that opened the whole process was incredibly inspiring. Kamil and Tomek very quickly proposed solutions that not only met our needs, but also exceeded expectations. The process of creating the website went very smoothly. Importantly - at every step we could count on additional consultations and ongoing support. The end result is phenomenal!"
Adrianna Kosmalska
Managing Director of BeActive
Do you want to work with us? Learn about our services!
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