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Social Media Content for OknoPlus
CHANNELS
Instagram
SERVICES
Social Media Content
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TEAM
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Setting goals is key
Increasing the number of potential customers interested in innovative approaches to construction.
Increase brand awareness through regular posts on Instagram showcasing aluminum joinery and related innovations.
Stand out from the competition through a unique approach to the presentation of materials - eye-catching graphics and photos.
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What challenges did we face?
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Difficulties in presenting photos attractively on Instagram due to the process of their creation (construction stage) and copyright issues (elements added by the architect).
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Difficulty in differentiating the client's brand from competitors due to similar name and offerings.
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How did we do it?
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Reaching nearly 300,000 people in the first three months of cooperation.
What exactly did we implement? We conducted tests with various forms of communication to best appeal to our target audience. Our actions were in line with the client's strategy, emphasizing the innovation and relevance of the interior, as well as bringing our brand closer to the client's world, inspiring them to live better, in an environment full of light.
In communication, we focused on product, inspirational and educational blocks.
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Strategy
The creative idea focused on creating the client's brand image as a leader in the aluminum joinery industry by highlighting the innovation, aesthetics and unique features of the products offered. The creative process included the development of a coherent visual strategy (and content) that would differentiate the client from the competition and attract the attention of potential customers.
- We regularly monitored and adjusted the brand's branding on Instagram to best highlight the client's products. Changes to the color scheme, style of graphics and visual elements used were made in accordance with the client's goals and community feedback.
- We continuously analyzed audience reactions, abandoning less effective forms of content in favor of those that generated greater engagement. We constantly adapted our publications to the preferences and needs of our community.
By using engaging formats and tailoring content to audience interests, we were able to differentiate the client's brand. Using customer feedback, we built trust and showed the real benefits of the client's products.
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Through the eyes of the customer
Since the creation of OknoPlus' profile on Instagram, the company began to be visible on this communication channel, reaching its core target audience of the product and competitors. Working with Tigers inspired us to take a critical look at other communication channels, especially from the side of corporate identity and create even more visually appealing graphics. In working with Tigers, it was important for me to communicate well and easily with the Guardian.
Dawid Mickiewicz
Director of Sales and Marketing
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