The client approached us for social media content and performance services. The brand had undergone a rebranding process prior to the submission, which presented a communication challenge. Our team analyzed the current situation, identifying key issues and barriers, and began to select a strategy that achieved the desired goal.

The time has come to realize our goals.

• Facebook and Google Ads campaigns: we created precisely targeted ads that reached our target audience, presenting products in the context of their health benefits and financial accessibility.
• Educational and emotional posts on Facebook: We published educational content based on emotional overtones. The purpose of such activities was to build a relationship with an older customer, to whom such a narrative significantly appeals. We wanted to educate through various formats. We focused on the language of communication to make it accessible to the target group. We showed real problems faced by people affected by hearing loss such as social isolation. We focused on communication that changed attitudes so that the target group could define their problem, but also so that those around them would know how to respond.
• Local campaigns targeting specific surgeries: We focused on local markets, promoting specific surgeries, which allowed us to have even more personalized communication and direct outreach to potential clients.

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