MILWAUKEE® Livestreams

Idea

We wanted to engage the audience and break with the presentation of products in the traditional sense - in the form of a one-sided message.

The livestream formula lends itself perfectly to this. We broke down communication based on head office photos and similar product videos, showing the viewer as much of the assortment as possible in a short period of time and doing it in an exciting, unconventional way.

Process

The organization of such LIVE consists of many elements. We start by asking what tools we want to show and what location would be suitable for them (for example, we showed tools for the automotive industry from the Harley-Davidson site).

Next, our video department creates a script and discusses it in terms of content with MILWAUKEE® experts. The next stage is rehearsals, generally there are 3 rehearsals before Live. One of them is a week before, the other 2 on the day of Live. The last element is the preparation of the location, catching up with all the elements of Live and off we go!  

Advantage

Tigers' strength lies in the fact that we individually measure the client's needs and tailor their needs for the appropriate social media channels and formats.

MILWAUKEE®'s target group is mainly men 35-50 years old, so we have relied on a format that is familiar to them. The channels we choose are not random, either. We bet on channels that our target group knows and understands well.

Innovation

In the European market, no one is doing livestreams from such locations and with such a large assortment of tools at each location.

Livestreams for MILWAUKEE® are done at a very high level. Most of our livestreams are recorded on 4 cameras, which generates high production costs. However, it is worth remembering that live can also be done with one camera or even a phone which definitely reduces costs, so this Tigers service is also dedicated to clients with smaller advertising budgets.