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MILWAUKEE® Livestreams
CHANNELS
Facebook
SERVICES
Video
TEAM
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Setting goals is key
Showcasing MILWAUKEE®'s most important product launches and categories
Captivate professional audiences and interact with them during LIVE
Being the leading company in the industry (and beyond) in creating this type of content
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What challenges did we face?
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High expert level of the subject
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Technical challenges associated with unusual locations
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Developing an innovative LIVE formula
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How did we do it?
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Idea
We wanted to engage the audience and break with the presentation of products in the traditional sense - in the form of a one-sided message.
The livestream formula lends itself perfectly to this. We broke down communication based on head office photos and similar product videos, showing the viewer as much of the assortment as possible in a short period of time and doing it in an exciting, unconventional way.
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Process
The organization of such LIVE consists of many elements. We start by asking what tools we want to show and what location would be suitable for them (for example, we showed tools for the automotive industry from the Harley-Davidson site).
Next, our video department creates a script and discusses it in terms of content with MILWAUKEE® experts. The next stage is rehearsals, generally there are 3 rehearsals before Live. One of them is a week before, the other 2 on the day of Live. The last element is the preparation of the location, catching up with all the elements of Live and off we go!
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Advantage
Tigers' strength lies in the fact that we individually measure the client's needs and tailor their needs for the appropriate social media channels and formats.
MILWAUKEE®'s target group is mainly men 35-50 years old, so we have relied on a format that is familiar to them. The channels we choose are not random, either. We bet on channels that our target group knows and understands well.
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Innovation
In the European market, no one is doing livestreams from such locations and with such a large assortment of tools at each location.
Livestreams for MILWAUKEE® are done at a very high level. Most of our livestreams are recorded on 4 cameras, which generates high production costs. However, it is worth remembering that live can also be done with one camera or even a phone which definitely reduces costs, so this Tigers service is also dedicated to clients with smaller advertising budgets.
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Effects
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realized livestreams
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MILWAUKEE® is the first tool company in Europe to create this type of content
50 000
average broadcast audience on two channels (Facebook and YouTube)
Through the eyes of the customer
When acting with Tigers, you can be assured of a personalized approach and accurate recommendations every step of the way.
Janusz Mitko
CEE Marketing Manager
Would you like to work with us? Learn more about the offer Video
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