The whole truth about tiger PR

Probably reading the title of this article, a question came to your mind:

"What does Tigers have to do with PR?"

We say: A LOT. 

In the context of digital marketing, PR uses a variety of online tools and strategies to build and maintain media relations, generate publicity around the brand and manage online crises. It works in synthesis with other areas of digital marketing to effectively promote the brand and achieve business goals.

Besides, privately, quite a few of our specialists come from a PR background - our Founder Franciszek Georgiev, CEO - Karolina Kawska or other specialists have a background specifically related to Public Relations.

So it couldn't be more different that a Digital PR cell was created at Tigers 🔥.

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Digital PR - what is it and how does it complement other marketing activities?

Digital Public Relations is a strategy used to develop a brand's online activities, resulting from a combination of traditional PR with SEO, content marketing and social media.

The main purpose of digital PR is to build a positive image and brand recognition on the Internet, as well as to communicate extensively with its audience. E-PR activities also help to gain the trust of consumers, and increase the authority of the brand in their eyes. In a nutshell, Digital PR activities lead to increased sales of a product or service by creating content and distributing it online.

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To achieve these goals, Digital PR uses multiple, effective tools:

• articles and press releases,
• media relations,
• influencer marketing,
• affiliate marketing,
• social media activities...

These are just the basic Digital PR tools, and there are even more less conventional opportunities!

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Nevertheless, without skillful use of even the most upscale tools, you will not achieve success. The guideposts for creating an action plan using Digital PR tools are the brand's vision and mission, as well as the main tenets of public relations.
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Synergy of Digital PR and SEO

The web is buzzing about the synergy of PR efforts with brand positioning and increasing the visibility of their websites in search results. Is this a good thing?

Definitely yes!

Through SEO-PR activities, we can build a strong brand position in the online sphere and effectively create a company's image. In the case of a potential image crisis, with positive links and publications we are able to drown out negative opinions appearing about the brand online.

SEO-PR activities combine effective content marketing, i.e. creating valuable and engaging content, with optimizing publications for good SEO practices.

Optimizing articles can really help you reach a larger audience through search engines. By tailoring publications to specific keywords, you can improve the position of our content in search results, which means you can promote information about your brand and strengthen its positive image.

- Veronica Czubik, SEO Specialist at Tigers

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Well, and this is where the key phrases come in. 

For press releases or articles, we add phrases that are directly related to our company or what we offer. The choice of phrases is based on prior planning, where we carefully define our target audience and adjust the language, style and place of publication to fit the content.

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If you don't already know, Tigers has also taken over SEO 💥

Since Veronika Czubik, SEO Specialist, joined us, we have been working comprehensively with your brand's "e-visit" - your website. If you were interested in SEO or SEO-PR services you know where to apply 😉.

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Back on topic...

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Is it even possible to measure PR activities?

At Tigers, we attach great importance to analyzing the results of our activities. This is due to the fact that we offer clients tailor-made solutions, but also the most optimal for their budgets. 

In the absence of a one-size-fits-all method of analyzing PR activities, performance measurement has been the subject of uproarious debate for some time. 

The most important indicators for analyzing PR activity include the number of mentions, sentiment analysis, advertising equivalent, reach or website traffic. When preparing reports for our clients, we take all of the above into account.

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One of our values is transparency - by measuring PR activities, we can verify on an ongoing basis what activities are working and what we could do even better. We know how to optimize campaigns to achieve even better business results in the future. We have a justification for every zloty spent - we do not unnecessarily burn budgets and time on activities that do not bring the desired results. Constant monitoring of brand mentions, also allows you to avoid a potential image crisis, and in case of its outbreak - to respond efficiently.

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Digital PR Tigers

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Currently, we have 2 Tigers in the pack dealing with Digital Public Relations.

Danuta Olczyk, Digital PR Team Leader at Tigers. Responsible for the development of the Digital PR service and team, as well as communication and image activities of selected clients. She gained her more than 10 years of experience in PR and marketing project management at leading advertising agencies, leading activities for top companies in the new technology, finance and FMCG industries such as Mastercard, Bain & Company, Google, Brown Forman, Danone, Procter & Gamble.
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Oscar Dabkowski, Digital PR Specialist, who has been involved in the media industry for more than a dozen years. He has previously worked as a journalist and editor, PR specialist, image consultant, copywriter and entertainer. His adventure at Tigers began with product PR, but he is gradually expanding our client portfolio.
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‍Asfar as customers are concerned....

One of the first brands we support in the area of Digital PR is Easy Toys, an online erotic toy store focused on normalizing erotic gadgets and spreading knowledge about various aspects of sexuality - (self-)love, relationships, and the joy that comes from conscious, consensual sex. 

A few months after we started working with the brand, on the occasion of Women's and Men's Days we sent a PR package, it went to 50 top Polish influencers and journalists . At Tigers, we know how to make it loud 💥- the mailing generated numerous mentions on Social Media and almost 200,000 reactions! With the rest, see for yourself 👇.

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As you can see, brand promotion is more than digital marketing and social media presence or performance marketing. It's also a matter of image. The question is whether it is more or less favorable to you 👀
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If you want to take care of your company's Public Relations, do it comprehensively and well.
Let us guide you through the digital jungle 🐅
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Cooperation with Tigers is:

• Dedicated public relations specialist / team
• Your brand's presence in the media
• Confidence that we are addressing the needs of your brand
• Knowledge of the media market, matching its segments to the needs of the brand.

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Trust the specialists and don't wonder if Digital PR is for you.
People are already talking about you anyway. Maybe it's time to show them what to talk about through PR?


#PRrroar! 🐅