Tigers agency invites you to co-create business strategy for its clients
In September, marketing agency Tigers held its first inspiring strategy workshop with clients to strengthen relationships, gain a deeper understanding of clients' needs and think through marketing managers' biggest challenges. The event marked the beginning of the process of building the agency's business strategy for 2024. Conclusions from the workshop were presented to a wider audience of marketers at Tigers' annual client meeting.
Strategy Workshop in Split: Partnership and Open Feedback
On the 14th of September this year, for the first time in its 8-year history, Tigers agency held a strategy workshop for clients in picturesque Split, Croatia. The event was an invitation to a group of clients who have contributed to the agency's development, as well as selected Tigers specialists whose work was rated highest in client satisfaction surveys.
I came with no high expectations. And the cool thing is that I was positively surprised and inspired that we can do many things even better. I appreciate that you got us all here and have an innovative approach to customer relations as well.
Anna Staszynska, Marketing Director of Motorola Poland
This is not just a routine inquiry - it's a genuine commitment to understanding our needs.
Michal Iwan, Marketing Director at RUNMAGEDDON
The 20 participants of the event had the opportunity to look at their daily work from a macro perspective, while strengthening relationships and building trust. During the workshop, marketers' challenges were discussed, and Tigers specialists shared their expert knowledge. Karolina Zdunczyk talked about influencer marketing, Kamil Obidzinski shared his practical knowledge of e-commerce, Emil Pasierowski outlined the 3 stages of web analytics, Jakub Rojek shared his expertise in Big Data, and Grzegorz Chojnacki introduced the TAYA method from the cult book "What does the customer want to know?".
Understanding the customer's challenges as the foundation for successful collaboration
Clients in today's business environment pose many challenges to marketing agencies. Key client expectations focus on increasing sales and marketing effectiveness. They want agencies to be able to deliver strategies that actually generate results. One of the main challenges is the need for deep data analysis and forecasting, which allows for more accurate marketing decisions. Clients also expect to maximize profits by optimizing ad spending and campaigns. Ultimately, clients are looking for partners who not only deliver services, but are also willing to share their knowledge and experience, contributing to the competence of their teams.
It is crucial for marketing agencies to understand these challenges and adapt to their clients' needs. It is important to build lasting relationships based on trust, which is the foundation of a successful partnership. Maximizing the value an agency can deliver to a client is achieved through partnership. Agencies should be flexible and ready to adapt to changing client needs, constantly striving to achieve their goals. It is also important to build expert relationships that allow the agency to penetrate the specifics of the client's industry and offer solutions tailored to its context. Ultimately, agencies should take care to provide comprehensive customer service, meeting the client's expectations at every stage of the cooperation and offering access to a team of experts in various marketing fields to achieve better results.
Tigers Annual Customer Meeting:
On building strong relationships and inspiring each other
On the 20th of September, the Tigers agency organized an annual meeting of its clients at the SEN club in Warsaw. This event, already a permanent fixture in the calendars of the agency's clients and employees, provided an opportunity for informal conversations, networking, exchange of experiences and mutual inspiration.
The energy of the first meeting at the Tigers office and last year's trip by train turned into a jungle to Krakow was so amazing that participants were looking forward to this year's event.
The meeting included a substantive part devoted to discussing marketers' challenges. Two panels discussed the use of TikTok as a tool to generate sales and the importance of building customer-agency relationships based on data, expert recommendations, intuition and trust. Anna Staszynska, Marketing Director at Motorola Poland, Adrianna Kosmalska, Managing Director at BeActive , acted as experts, Franciszek Bazyli Georgiew, owner of XXII Ventures and Tigers, Łukasz Więckowski, Client Solutions Team Lead at TikTok, Ola Bulanda, Strategy Planner at Tigers, Błażej Serwotka, Senior Digital Marketing Specialist at Tigers Paulina Pirowska, Digital Marketing Specialist at Tigers, Dorota Wozniczka, Senior Growth Specialist at Tigers.
Strategic Process on the Horizon
The week spent with clients served to gather lessons that will become the foundation of Tigers' business strategy for 2024. The agency believes that a key element of success is understanding client needs and partnering to overcome daily challenges.
Just as our strategic process this year began with a conversation with customers, everything we do on a daily basis at Tigers should start with a good understanding of customer needs. Taking care of relationships in business makes sense. Huge. I'm proud that we've been able to bring together such an incredibly strong workshop group, as well as numerous customers at Tigers' annual customer meeting.
Karolina Kawska, CEO of Tigers