We started our cooperation by brainstorming the right strategy and advertising messages. We started our work from scratch, so in the meantime we created advertising accounts with profiles on Facebook, Google, Twitter and LinkedIn platforms.

Communication was based on several thematic blocks:

- Meet the new green energy trading platform

- Reo.pl we connect consumers, generators, prosumers

- A trusted source of green energy

- Optimize your company's electricity costs

- Sell the energy produced at a favorable price

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After mapping the needs of the target audience and taking into account the length of the decision-making process in the B2B segment, we arranged advertising account structures. We created audience groups corresponding to the client's target groups - generators, consumers and prosumers. In the second month of operations, we launched remarketing campaigns, excluding people who left their data in a form on the site.

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Thanks to weekly sprints with the client, we kept our hand on the pulse keeping in mind the proportion of budget spent on each platform. Ongoing contact allowed us to change the budget allocation to more converting channels, from which the leads we received ended up in signed contracts. We also optimized at the stage of advertising creations by testing new ideas.

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As an out-of-the-box measure, we introduced a Chatbot service as part of the partnership. Thanks to this solution, we were able to answer users' most frequently asked questions on the site in a fully automated manner. The Chatbot also generated 4 Leads.