The idea was to create an advertising structure that would cover the entire height of the funnel, i.e. starting with reach campaigns, ending with remarketing and up-sell campaigns. A very important part of the activities was the promotion of Olympus Store stationary stores. Developing communication that would respond to the challenges and goals of the client.

In addition, an important element was the combination of content activities together with performance activities, which allowed the use of content from profiles in Meta Ads campaigns, thus keeping consistency in the message across different communication channels.

‍

The client needed to increase brand recognition and build its communication in social media. Well-tailored to the target group, the communication perfectly answered the objective. The client wanted to increase product sales and expand the recognition of stationary stores among the target group, which was achieved by implementing a performance service.