The starting point of the #powerlovers activation was the new brand strategy, which defines Motorola according to the rebel archetype. In addition, the aim of the action was to engage fans in the refreshed world of the brand, which returned to the Polish market after years. The #powerlovers action was carried out in the context of Valentine's Day. Motorola, as a brand with the archetype of the rebel, decided to break the pattern of the sweet holiday of lovers - it showed that it is possible to break the status quo and approach this day from the other side.

‍

The campaign gained publicity thanks to influencers appropriately selected for the target group - Joanna Koroniewska and Maciej Dowbor. Three days before Valentine's Day, Motorola sent the Dowboras a surprise package, which included two fully charged moto g9 power (the battery lasts 3 days) and a card with a challenge: Solve the #powerlovers test together and... wait for further clues. Depending on the outcome of the test, Motorola sent a message on Instagram to Joanna or Maciej in the morning for three consecutive days, with tasks to increase the percentage of battery charge in their relationship.

‍

More than a simple competition

On Valentine's Day there was a live show on the Motorolapolska profile, where our ambassadors talked about the action and the last days spent with Motorola, again solved the #powerlovers test (this time they had as much as 100%!), announced the winners of two contests and answered union questions from fans.

‍

‍