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Vertical Video Training for Podkarpackie Travel
CHANNELS
TikTok
Instagram
SERVICES
Education
TEAM
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Setting goals is key
Increasing the number of potential customers interested in innovative approaches to construction.
Learn about good video practices in the tourism industry
Independent video production (of each person in the team) from A to Z
Familiarity with the Tik Tok platform and skillful selection of content
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What challenges did we face?
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Unfamiliarity with the Tik Tok platform
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The challenge with video content production - lack of skills and techniques
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Diverse level of sophistication in the team
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How did we do it?
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Strategy
When the client approached us with a challenge, we knew right away that the key to success would be direct, intensive training that would not only provide theoretical knowledge, but more importantly, practical application of newly acquired skills. Our answer was simple: 2-day on-site training at the client's site, with an emphasis on real-world experience and immediate practice.
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Training
The training began with a short theoretical introduction, which accounted for only 30% of the entire program. We wanted the participants to understand the basic principles of video content creation before moving into action. The theory was conveyed in an accessible manner, with examples and discussion, which helped introduce even those who had no previous exposure to the topic.
We then moved on to the most important part - practical exercises, which accounted for 70% of the training. Participants had the opportunity to go outside and work in the actual environment where they would be creating their video content on a daily basis. This was crucial, because we wanted them to practice right away in conditions similar to those they would encounter on a daily basis. This allowed us to show them how to deal with the various challenges they might encounter while working.
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Learning on well-chosen equipment
During these hands-on sessions, participants had all the necessary tools at their disposal, which we provided for the training. Cameras, tripods, microphones, lighting - everything needed to create professional video footage. The instructors were present at all times, ready to help, provide guidance and answer questions.
The last hours of the training were devoted to discussing the work done. Participants had the opportunity to see the results of their actions, analyze them and receive direct feedback. This allowed them to immediately identify their strengths and areas for improvement.
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Advantage
We achieved training success through the openness of the group and proven training processes. To maximize the use of time, we conducted practical tasks individually, in pairs and in groups. This allowed everyone to practice new skills and consult with others, which promotes effective learning.
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Through the eyes of the customer
After the training provided by Tigers, our approach to promotion changed overnight. Our office crew is very diverse in terms of sophistication of knowledge and use of social media. Therefore, I had great doubts whether it would be possible to actively involve all employees during the training and, at the same time, implement the training at a level that would allow us to effectively change our approach to social media. Yet we succeeded, and today we work completely differently. Of great importance was the fact that the training was conducted in a practical manner. What's more, even complete laymen were able to immediately after it to apply the latest solutions currently in use in social media. Thanks to the fact that the training was based on our real needs and not conducted according to a rigid formula, we were able to solve problems and find answers to our questions directly during the training. I especially appreciated that the trainers took the time to get to know our social media profiles beforehand, so they were able to consciously steer the training on the right track themselves. The fact that the training was conducted live is not insignificant. Such a formula is certainly the most engaging and effective. I recommend the training conducted by Tigers to anyone who needs to enter the world of social media with more courage and move more efficiently in it.
Anna Brzechowska
Director of Podkarpackie Regional Tourism Board
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