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TikTok training for Erbud
CHANNELS
TikTok
SERVICES
Education
TEAM
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Setting goals is key
Educate the team in the context of the ability to create and plan a marketing strategy
Interesting representation of the construction industry on TikTok
Freedom to show specialists on TikTok, use trends
Learning the technical aspects - preparing for recordings, editing
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What challenges did we face?
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Difficulty in presenting the construction industry on TikTok
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Lack of comprehensive knowledge of all features of the TikTok application
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Lack of proficiency in video editing applications
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Content planning, use of current trends in the construction industry
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How did we do it?
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Idea
The idea of conducting dedicated training was to break the stereotypes of showing a "difficult" industry on TikTok.
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Action
We conducted a classroom training for the team on video marketing on TikTok, during which participants explored knowledge starting from the functionality of the application, to trends, industry specifics, as well as technical aspects, preparation for recording and editing.
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Advantage
We focused on the practical part so that participants would leave the training not only with theoretical knowledge, but with ready-made ideas and materials for publication on the company's TikTok.
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Effects
14
training hours
12
trained employees
100
TikToki ideas
Through the eyes of the customer
This is our next training session with Tigers. Our employees use social media, including TikTok, but mainly as watchers. We are glad that, thanks to Tigers, we took them into the "cockpit" for a while to see what content creation looks like from behind the scenes. We are satisfied. The trainers were very professional, willing to answer our questions. Referring to the experience of working with other clients, thorough knowledge of the market and trends was very important for us.
Marcin Kasprzak
Erbud PR & Marketing Director
Would you like to work with us? Learn more about what Education offers
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