Salad Story | Social Media Content, Performance, Graphic Desing
Case study.
Create a simple and consistent brand image
Change in brand perception
Positioning the supply of delicious dishes from fresh ingredients
Influence on changing eating habits of Poles
Building Polish brand awareness and supporting on-premises sales
Challenges
Creating an image of healthy fast food
Bringing a healthy diet into the mainstream
High competition and lack of awareness of brand history (Polish company created by women)
Misperception of brand as foreign fast food chain
How we did it
First, the strategy
We created a coherent marketing communications strategy with a special focus on positioning the owner and telling the brand's story anew.
Reactivation and community development at the brand
Consistent implementation of the strategy and building the brand's presence in the lives of our audiences are goals that we place special emphasis on.
Regular fans of the brand have accompanied it for years, and we maintain this sentiment. In addition, we break down barriers, because who said that healthy food is only for the few.
Our communications are designed for audience activation, which increases credibility in the eyes of potential future customers.
Nutrition education
In communication, we emphasize the key messages for the brand - we show that healthy food, does not have to be boring!
We educate audiences through publications in which we explain and dispel food myths.
Her (Salad) Story
Anna, founder and owner of the Salad Story chain, is our heroine.
It is her story that is our inspiration, we share it, showing that the Salad Story brand is our home business.
Two-channel communication
In addition to a lively Facebook, we are also responsible for activities on the brand's official Instagram. Both channels have their own style of communication, tailored to the medium - Instagram allows you to interact with fans more often.
Effects
Together with Salad Story, we are building a modern image based on the sentiment of regular customers and the history of the brand. Our main task of the ongoing communication is to rekindle the love for Salad Story.
