Medicover Sport | Social Media Content
Case study.
Increase awareness of the value of Medicover Sport packages among HR departments and decision makers in companies
Challenges
Make B2C customers aware of the great impact of sports on all areas of life
Inducing the need for sports
Reach decision makers in companies with +10 employees
Increase demand for Medicover Sport products
How did we do it?
We created a brand communication strategy - without it, not a move!
When preparing the communication strategy for Medicover Sport, we made sure to properly match the content to the audience groups actively using the various communication channels.
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On Facebook and Instagram, we publish content mainly for the end users of sports packages - employees of companies. On LinkedIn, on the other hand, we communicate with HR departments and decision-makers in organizations. Choosing a strategy involving two-track communication - was a hit. Thanks to this, we secured brand communication on both levels.
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On Medicover Sport's Facebook profile, we have built an engaged community of people who are interested in sports and take a holistic approach to their health, taking care of regular physical activity.
In addition, on the platform we have developed the group "Medicover Sport Team", which in the first year of our cooperation increased by 400% in terms of the number of members. In addition to special actions, users of the group had the opportunity to benefit from the know-how of Medicover Sport experts, participate in contests or inspire each other in the activities they use most often.
In the case of Instagram, it was a hit to diversify the formats and content that appear on it. We educate not only about sports and physical activity, but also its impact on our health. We focus on healthy habits and try to instill them in our audience.
We have engaged Medicover Sport experts for our communications to create reels promoting one of Medicover Sport's newest services, Diet Coaching. Reels, is a format that has attracted a lot of interest and engagement among our audience.
Effects
Through the Eyes of the Customer
"I would describe the cooperation with Tigers in one word - flexibility. Typically a marketer would say about delivering KPIs and effectiveness, but this is a given when working with Tigers agency. I, for one, value flexibility the most, because Medicover Sport is a brand that is growing dynamically and operates in a very volatile business environment. For us, the most important thing is to react quickly to changes and adapt messages and tools to the dynamic business environment. This is crucial for us to achieve our goals and this is realized during our cooperation."
Anna Gradkowska
Marketing Manager Medicover Sport
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