Easy Toys | Digital PR
Case study.
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Breaking taboos related to sexuality
Bold education for good sex
Familiarizing the public with erotic toys that can enrich and diversify their sex lives
A minimum of 2 publications about the brand and its products per month
Challenges
Facing the closed-mindedness of Poles and their prudishness in the sphere of sex
Confronting stereotypical associations with erotic gadgets and toys
Finding the right media contexts in which we can safely showcase products such as erotic gadgets and toys
How did we do it?
Idea
The cooperation with EasyToys was ongoing - we responded to the client's briefs and needs on an ongoing basis. As part of the cooperation, we promoted the "Better toys, greater joys", "Time for toys" and "EasyFit" campaigns in succession, which translated into publications in specific media.
Action
We have developed a schedule of thematic publications for the brand.
We have implemented regular press release dispatches and follow-ups, including direct and one-on-one meetings with journalists.
We secured a number of publications for the brand in women's and lifestyle media, as well as in marketing and media media outlets.
We organized a total of 7 creative / PR dispatches for the brand targeting reach influencers and key journalists.
We co-organized 2 events for the brand to promote EasyToys products in a media context.
Advantage
The client was determined on this service from the very beginning. Its purpose was to complement the other services he had opted for with us and to build a synergy of activities along the lines of influencer marketing and digital PR.
Effects
Through the Eyes of the Customer
At EasyToys, we are committed to normalizing erotic gadgets and spreading knowledge about various aspects of sexuality. We boldly talk about (self-)love, relationships, and the joy that comes from conscious, consensual sex. Sex with another person, but also solo sex, which is so important. Since January 2023, Tigers agency has been supporting EasyToys in Digital PR activities. Thanks to this cooperation, step by step we manage to achieve our goals: together we develop our communication channels, promote our content in the media and on thematic blogs, invite dialogue about sex and sexuality, reach out to young adults, as well as parents, singles, long-term partners, and at the same time benefit from the knowledge and experience of experts, sexologists, gynecologists and psychologists. We are pleased to have such support from Tigers and that, based on our joint know-how, we can plan and implement further promotional activities for the EasyToys brand and educational campaigns on well-understood sexuality and sexual health.
Karina Jacyszyn
Brand Manager Poland & Team Lead EasyToys Global
