Studio Tigers #8: Boris Marushchak - Will AI put performance specialists out of work?
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What is Studio Tigers?
🎙️Studio Tigers is the place where our specialists, clients and other industry experts come together to talk without limits about digital marketing. No scripts, no censorship - just authentic and substantive discussions about what's really going on in the marketer's world.
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In the next episode of Studio Tigers, we talk with Boris Marushchak - Senior Digital Team Leader at Tigers.
He has forged a path as a digital expert through YouTube and Google activities (including media) to a universal soldier in the Met ecosystem. He strategically arranges and practically implements purchase paths and sales funnel concepts for his clients. As a trainer, based on hard data from case studies he has developed, he teaches professionals best practices during open and dedicated training sessions. He gained his experience in digital agencies, media houses and on the client side. He has implemented projects for Tymbark, Disney, Warka, BMW, Spotify, IKEA, Lego, Hasbro, CCC, Philips, among others.
What do you find in this episode?
- Why did Boris become interested in eCommerce?
- How is he developing the eCommerce cell at Tigers?
- What is the Meta platform aiming for with its changes to the advertising panel?
- How should a performance specialist find himself in the new reality?
- What is Advantage+?
Join us at Studio Tigers and explore the behind the scenes of a marketer with us! 🎧