Studio Tigers #10: Karolina Zdunczyk & Magdalena Korol - Influencer marketing and the law.
Tiger goes to town - in your headphones, in your car, on your bike, at home, in the park - wherever you want to listen to him!
What is Studio Tigers?
🎙️Studio Tigers is the place where our specialists, clients and other industry experts come together to talk without limits about digital marketing. No scripts, no censorship - just authentic and substantive discussions about what's really going on in the marketer's world.
You can find us on YouTube, Spotify i Instagram, so you have a choice of how and in what channel you want to receive our content. Whatever your preference, you will find something for you.
In the next episode of Studio Tigers, we talk to Magdalena Korol - an attorney, partner at Creativa Legal, President of Creativa Education Foundation, and Karolina Zduńczyk - Influencer Marketing Expert at Tigers.
Magda has been helping the creative industry operate effectively and legally for 10 years. She specializes in assisting marketing agencies, start-ups, fashion & design industry and Italian-owned companies operating in Poland. She deals with issues related to brand protection, copyright, image, personal rights, trademarks, acts of unfair competition, advertising and social media law, among others.
Karolina is responsible for comprehensive support of clients in the field of social media and influencer marketing, as well as the development of the influencer marketing unit. She specializes in influencer campaigns, custom actions and the selection of brand ambassadors. She has been involved in influencer marketing for 6 years. She has worked both as a manager of influencers, a specialist responsible for working with ambassadors on behalf of a brand, and a senior specialist of the influencer marketing department at a marketing agency. In June 2023, the campaign "Don't let yourself be defined by #discoveryourcolor," which she prepared for the Motorola brand, won the Golden Arrow 2023 statuette in the marketer's challenge - product launch category
What do you find in this episode?
- What to look for when signing a contract with an influencer?
- Does the number of followers matter?
- Two perspectives on creating a contract - the client and the agency.
- What can't a customer be guaranteed in a bid situation that includes activities with web developers?
- How to work with influencers?
Join us at Studio Tigers and explore the behind the scenes of a marketer with us! 🎧