客戶
SEO service for MyAlpaca
CHANNELS
Google organic
SERVICES
SEO
TEAM
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客戶
Setting goals is key
Increase in organic traffic to the site
Sales growth from organic results
Increase awareness of alpaca products
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What challenges did we face?
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No media budget
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Website after migration
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Difficult industry - hand-stitched alpaca quilts and pillows - luxury product, higher end of price range
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Strong competition in search results (bedding stores with larger assortments and lower prices due to lower product quality)
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How did we do it?
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Idea
MyAlpaca's website was following a data migration to another CMS when we started working with Tigers. The client had a history of unsuccessful cooperation with other SEO agencies, which meant that we did not have a simple task at the initial stage.
In the first instance, we wanted to focus on the phrases that were most important from a business perspective. After achieving a satisfactory result, we wanted to go out with a message to a wider audience.
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Action
1. create a strategy focusing first on the phrases quick wins in TOP10 to increase organic traffic in a relatively short period of time
2 Re-optimization of older blog articles. We also added product carousels to each blog article to increase the chance of monetizing traffic generated through the blog.
3. acquisition of links by natural means - high interest in the site of interior portals due to the unique aesthetics of the My Alpaca brand.
4 Producing content for the blog without AI support, going beyond the topic of alpaca products to reach a group of people who are not yet familiar with such products. We covered topics related to sleep, bedding care or bedding sizing.
3
Advantage
The SEO campaign was a great complement to the Google Ads effort boosting traffic and conversions from Google.
There was no media budget available for the campaign, but close client-specialist cooperation on content production and natural link acquisition contributed to the success.
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Effects
58,78%
Organic traffic growth comparing the last 4 months year-on-year
56%
Increase in TOP3 visibility since the beginning of the cooperation (based on Senuto Base 2.0)
119%
Increase in impressions comparing the last 4 months year-on-year
Through the eyes of the customer
We are grateful for the openness of the Tigers team and hope that this will be a partnership for years to come. Great organization of the whole process - concrete and competent team, well asked questions to understand our business, our needs and well prepared strategy. Weekly work rhythm, regular contact. Meeting all established deadlines. Detailed analysis expanded with conclusions and recommendations and a clear action plan. I think I can sum it up in one word - security. And that in business is priceless when you hand over access to your back office to an external agency. I feel that MyAlpaca is in good hands.
Magdalena Kot-Kyriazis
Owner of MyAlpaca
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