I'm Inter Motors

Activating the motorcycling community

Motorcyclists are a demanding audience - if we want to establish a real relationship with them, there is no room for slip-ups. We base our communications on a deep understanding of the cultural phenomenon of the motorcycle industry, which clearly wins fans over.

By putting the products into context, we stimulate natural discussions on important topics - both from the point of view of the recipient and the brand. Activities on the FB Page are supported by community animation in the FB group "I don't sleep because I drive."

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Supporting performance activities

Our daily, mostly engaging communication is interspersed with content that directly generates sales. Although performance activities are carried out by another entity, every month we show several times the return on advertising expenditures by driving traffic directly and indirectly to the store.

Use of media events in communication

We are constantly looking for interesting pretexts for discussion - we create a brand that is not afraid to relate to current social events. Light communication makes us present in our customers' lives even when they are not ready to buy - and we become the number one choice whenever a purchase need arises.