Embassy Bikes
Case study.
Expand advertising efforts on Facebook
Online sales growth
Challenges
Launching operations in the midst of a pandemic
Lack of quality remarketing groups
High demand for bicycles
How we did it
Expand advertising efforts on Facebook
As we launched, we ran campaigns throughout the funnel, using the following goals: brand recognition, video views, activity towards posts (FB and IG), website traffic, conversions, sales from the catalog (remarketing). We flexibly managed the budget to build a reach of scale for monetization.
Online sales growth
At the top of the funnel, we were reaching entirely new audiences, but using precise targeting and attractive creatives, we gradually developed a remarketing base.
In the final stage of the funnel, or remarketing, we dispelled doubts about buying a bike online. We encouraged people to contact us in a private message to match a specific model or add-ons, and at the end we offered small discounts on purchases. We used a variety of formats, including: videos, static graphics, carousels, albums or Stories.
Effects
Together with the client, we gave character to the communication and made it consistent along the entire length of the purchase funnel. We significantly expanded remarketing groups, halved the cost of reaching 1,000 people, and noticeably increased the conversion rate - and that's just a few months of cooperation!
