Eibach

Preparation of fudament

At Tigers, we treat marketing as a long-distance race rather than a few laps of a sprint. Defining the language, style and graphic layer with which we would reach our target audience in the form of a communication strategy proved to be the key to success. The plan also included allocating budgets in the structure of advertising activities.

Content that audiences loved

The stench of burning rubber, the smell of gasoline, the roar of an engine - we knew perfectly well that automotive is an industry where we can - and must - engage our audience. That's why we focused on meticulously selected posts that would catch their attention. We carefully selected language that is directly understandable by the audience. This influenced a very dynamic increase in their engagement already in the first month of cooperation.

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Activating automotive fans

Each content posted in the publication schedule was constructed to get a certain activity. If we wanted to activate the audience in the form of comments - we created posts under which fans easily and naturally engaged in discussion. A proper understanding of the automotive enthusiast community made interaction with Eibach posts enter the audience's blood. This was a key play in the middle phase of the sales funnel.

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High performance of sales campaigns

Building a vivid relationship with the audience ignited their purchase motivation - price in their perception ceased to be of fundamental importance. This allowed us to implement product-sales communication based on campaigns with the goal of 'Conversions', in which we reached out and returned to users. Zero artificial 'dark posts' at the advertising level - replaced by content that realistically sells.

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